{"id":36957,"date":"2020-11-30T11:45:11","date_gmt":"2020-11-30T11:45:11","guid":{"rendered":"https:\/\/sustainability.glos.ac.uk\/?p=36957"},"modified":"2021-12-01T15:19:01","modified_gmt":"2021-12-01T15:19:01","slug":"university-win-at-the-northern-marketing-awards","status":"publish","type":"post","link":"https:\/\/sustainability.glos.ac.uk\/university-win-at-the-northern-marketing-awards\/","title":{"rendered":"University win at the Northern Marketing Awards"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;10px||10px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; min_height=&#8221;183px&#8221; custom_margin=&#8221;-29px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title author=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;3.0.87&#8243; text_orientation=&#8221;center&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.0&#8243; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;add your text&#8221; _builder_version=&#8221;4.14.1&#8243; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The University of Gloucestershire and our creative partner Waterfall have been awarded\u00a0<strong>Best Green\/Sustainable Campaign<\/strong>\u00a0at the Northern Marketing Awards 2020 for our\u00a0<a href=\"https:\/\/www.glos.ac.uk\/whocares\/Pages\/default.aspx\">Who Cares? campaign\u200b.<\/a><\/p>\n<p>Judges described the campaign as refreshing and disruptive in its aim to &#8216;kill the traditional university prospe\u200bctus and replace it with environmentally friendly digital content&#8217;. Judges loved the campaign&#8217;s principles and attitude and praised the university for doing something so &#8216;bold, innovative and brave&#8217; for the sector.<\/p>\n<p>In March 2020, the University of Gloucestershire announced it was ending the production of a traditional printed prospectuses in favour of digital-only versions. This move forms part of the university\u2019s new \u201cWho Cares? We Do\u201d campaign which taps into what today\u2019s students care about \u2212 from fitting in at university, to how their experience will benefit their future, to global sustainability issues.<\/p>\n<p><strong>Key features included<\/strong>:<\/p>\n<ul>\n<ul>\n<li style=\"background: white;\"><a href=\"https:\/\/www.youtube.com\/watch?v=4lEC1CjzRl0&amp;feature=youtu.be\">Student led content<\/a> &#8211; accessed via wildflower planting wristbands with QR code<\/li>\n<li><a href=\"https:\/\/www.glos.ac.uk\/who-cares\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital prospectus<\/a> &#8211; with podcasts on the campaign areas and sustainability focus<\/li>\n<li><a href=\"https:\/\/www.glos.ac.uk\/who-cares\/how-can-i-protect-the-planet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sustainability promotion<\/a> &#8211; showing how we support our students to live and learn sustainability.<\/li>\n<li><a href=\"https:\/\/www.edie.net\/news\/5\/University-of-Gloucestershire-ditches-paper-in-favour-of-digital-only-prospectuses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Industry engagement<\/a> &#8211; to inspire others to follow our move and consider ways to reduce waste.<\/li>\n<\/ul>\n<\/ul>\n<p>Taking this stand\u00a0<span data-contrast=\"none\">on<\/span><span data-contrast=\"none\">\u00a0the 2.5 million prospectuses UK universities produce each year<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">we avoided the\u00a0<\/span><span data-contrast=\"none\">carbon and waste\u00a0<\/span><span data-contrast=\"none\">impact<\/span><span data-contrast=\"none\">\u00a0of\u00a0<\/span><span data-contrast=\"none\">publishing\u00a0<\/span><span data-contrast=\"none\">our<\/span><span data-contrast=\"none\">\u00a0previous<\/span><span data-contrast=\"none\"> 45,000 prospectuses annually. Savings on print costs were used to create new digital content<\/span><span data-contrast=\"none\">\u00a0which<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">also\u00a0<\/span><span data-contrast=\"auto\">involved\u00a0<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"auto\">tudents\u00a0<\/span><span data-contrast=\"auto\">in the design and creation process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The bedrock of the campaign is the number one status we achieved in the UK People and Planet 2019 league table which assesses all UK universities on 13 different sustainability impact areas, from operations to curriculum. The response from applicants and parents has been overwhelmingly positive. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/sustainability.glos.ac.uk\/wp-content\/uploads\/2021\/02\/whocares1-Article.jpg&#8221; alt=&#8221;Changing Communities \u2013 Changing Perceptions&#8221; title_text=&#8221;whocares1-Article&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;add Image&#8221; _builder_version=&#8221;4.9.0&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The University of Gloucestershire and our creative partner Waterfall have been awarded\u00a0Best Green\/Sustainable Campaign\u00a0at the Northern Marketing Awards 2020 for our\u00a0Who Cares? campaign\u200b. Judges described the campaign as refreshing and disruptive in its aim to &#8216;kill the traditional university prospe\u200bctus and replace it with environmentally friendly digital content&#8217;. Judges loved the campaign&#8217;s principles and attitude [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>University win at the Northern Marketing Awards<\/title>\n<meta name=\"description\" content=\"University win at the Northern Marketing Awards\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainability.glos.ac.uk\/university-win-at-the-northern-marketing-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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